I won't even begin to make excuses for my complete lack of blogs. I will however say the word BUSY. I write it in annoying CAPS LOCK as this is kind of how the past 6 months feel in my head. Big and slightly overpowering. However, I feel I am now evolving the business to where it wants to settle. Maybe this time next year it'll be all grown up and be ready for some real commitment? Who knows...
To sum up Dresar Studio over the past 18 months, I think of phrases like 'jack of all trades', 'everything to everyone' and a few even less flattering (or printable) terms. This is mostly due to my fear of not doing well and an inability to say no to people. I now feel like I'm finding my feet. I'm also realising that to become successful in business, you have to know your market. My market seems to be Bridal. There, I've said it! I've been avoiding putting myself into that box for a number of reasons but as the appointment book fills up and the request come in, that would be where at least 80% of my income is coming from. Good. That's that then....
So, where to go from here?
Well first things first, I'm changing my opening hours to accommodate this new breed of customer. This, I'm also hoping, will slowly filter out the kinds of work that aren't very rewarding or financially viable to keep taking in.
Next, I'll be doing a few bridal shows and photo shoots for PR as well as completely re-doing my website as lots of it is out of date info now.
I'll be teaching fewer classes. That being said, I love teaching so I'll still be doing one or two a week.
Couple that with my resolution to get organised, fit and become a superhero and I reckon I'm on track for a pretty productive year.
Let's see what I'm saying in February....
This will be my new opening hours:
And this will be the info sheet in the window, letting my customers know about the type of work I do:
Anyway, that is all for now my dears. Thanks for stopping by! More photos and updates as soon as I can.
x
